Affiliate campaigns are a powerful tool for driving sales and rewarding your partners for their contributions. Whether you’re new to affiliate marketing or looking to optimize your strategy, this guide will walk you through the process of creating a successful campaign. By leveraging features like customizable commissions, multi-tier support, and direct affiliate assignments, you can build a robust system to incentivize affiliates and boost your business growth.
Navigate to Marketing on the left > Affiliate Manager at the top > From the dropdown select Campaigns
Click +Add to create a new campaign
Select the source for your campaign, such as a funnel, website, or store. This defines where your products are listed and sales will be tracked.
The Affiliate Manager also supports external websites, allowing you to create campaigns, track sales, and manage commissions for websites hosted outside the platform. For more information please see the article “Create Affiliate Campaigns using External Websites”
Choose a landing page for potential customers, which will generate a unique affiliate link. This link will automatically replace the placeholder <<affiliate_id>> with each affiliate's ID for accurate tracking.
Please Note:
Currently, only funnels, websites, and stores support product sales via affiliate campaigns. However, you can also track leads and pay affiliates for generating leads through forms, surveys, and calendars.
Landing page selection is just used to set where the potential customers will land. Please note that tracking will be done source wide not just on the landing page.
Ensure only commission-eligible products are listed by reviewing and editing the product list associated with your campaign.
Choose between a flat fee or percentage-based commission as the default reward structure for your affiliates.
Customize affiliate rewards for recurring products with Commission Length and Variable Commissions.
Limit commissions to a set number of transactions or assign varying rates for specific charges.
For more details please view the article, Commission Length and Variable Commissions in Affiliate Manager
For greater control, set specific commissions for individual products, adjusting payouts based on price or other factors.
Go to Advanced Commissions settings and enable multi-tier commissions, supporting up to seven tiers for intricate structures.
Assign commissions to each tier, either using the default rate or customizing them based on performance goals.
Include a brief description to highlight the campaign’s purpose and attract affiliates.
Review affiliate details and assign them directly to your campaign for a streamlined management process.
Customize your campaign further with options such as:
Affiliate onboarding email templates
Cookie duration for affiliate tracking
Payout terms and inclusion of setup fees in commission calculations
Enabling sub-affiliate signups
Auto-enrolling new customers as sub-affiliates
Once satisfied with your setup, publish the campaign immediately or save it as a draft for further review.
Click the 3-dot dropdown menu on the right-hand side.
Here you can Edit or Delete an Affiliate Campaign
A powerful feature in the Affiliate Manager: Custom Commission Settings for Individual Affiliates!
Access the Sub Account Affiliate Manager
Navigate to the Affiliate Page
Select the affiliate you want to modify.
Locate the "Active Referral Link" Section
Click "Customize" for the campaign you wish to adjust.
Go to the "Commissions" Tab
Modify the Commission Settings
Adjust the rates for the selected affiliate as needed.
Save Your Changes
Precedence: Affiliate-specific commission rates take priority over campaign-level settings.
Tier Adjustments: Changes to tiers must be made in campaign settings, not in affiliate profiles.
Availability: This feature is supported only for campaigns with sources from funnels or websites.
With the ability to clone affiliate campaigns within the Account, you can duplicate any campaign and choose whether to include the existing affiliates in the new one.
Access Sub Account Affiliate Manager:
Navigate to the Campaigns section.
Clone the Campaign:
Find the campaign you want to duplicate, click on the three dots, and select "Clone Campaign."
Include or Exclude Affiliates:
Choose whether to retain the affiliates in the cloned campaign.
Save and Activate:
The cloned campaign will initially be inactive. Make the necessary adjustments and then publish it.
Second-tier commissions in affiliate marketing refer to a system where affiliates can earn commissions not only for the sales they directly generate but also for the sales generated by affiliates they refer to the program. This creates a multi-level structure where affiliates can benefit not only from their efforts but also from the efforts of those they recruit.
Here are some reasons why second-tier commissions can be beneficial in affiliate marketing:
Incentivizes Recruitment
Motivation for Affiliates
Rewards for Leadership and Mentorship
Long-term Growth Potential
Diversification of Income Streams
Attracts Experienced Affiliates
Competitive Advantage
Go to Marketing > Affiliate Manager
Navigate yourself to Campaigns, Create new campaigns for running two-tier commissions.
While creating the campaign, there will be an option to add the first-tier commission and second-tier commission
The first tier commission will be rewarded to the affiliate that made the sale and the Second tier will be rewarded to the parent affiliate who referred the affiliate. Once the commission for the 2nd tier is set using flat or percentage.
Once the sales go through by the affiliate, the parent affiliate can check the network and sales commission for each affiliate in the network.
Also, the payout reflects second-tier commission collection
1. What is the purpose of multi-tier commissions?
Multi-tier commissions allow affiliates to earn rewards not only for their sales but also for the sales made by affiliates they refer, fostering a cascading incentive structure.
2. How can I customize commission settings for individual affiliates?
Navigate to the Affiliate Page, select an affiliate, and adjust their commission rates under the "Commissions" tab in the "Active Referral Link" section.
3. Can I clone an affiliate campaign?
Yes, go to the Campaigns section, click on the three-dot menu next to the campaign, select "Clone Campaign," and choose whether to retain affiliates in the new campaign.
4. How do second-tier commissions work?
Second-tier commissions reward the parent affiliate who referred another affiliate when that referred affiliate generates a sale.
5. Can I set product-specific commissions?
Yes, product-level commissions can be customized to provide specific rewards for individual products.
6. What happens if affiliate-specific commission rates conflict with campaign-level rates?
Affiliate-specific commission rates take precedence over campaign-level settings.
