This option is enabled by default. A default unsubscribe link will be included at the bottom of the email, stating: “If you no longer wish to receive these emails, you may click here to unsubscribe.”
If unsubscribe tag {{email.unsubscribe_link}} is already present in the email template, the default unsubscribe link will not be added again.
How to Enable the Unsubscribe email option:
Navigate to Settings -> Business Profile. Under "General”, you can find the settings. Check/uncheck to enable and disable the settings.
You can also customize the default unsubscribe link from here.
How to Resubscribe After Unsubscribing from an Email List
The purpose of the resubscribe feature is to simplify the process for users who have accidentally unsubscribed from an email list to rejoin it easily. This allows users to quickly resubscribe by clicking a single link in the success message, immediately removing them from the do-not-disturb list.
A key benefit of this feature is that it helps maintain subscriber numbers and ensures that valuable contacts are not permanently lost due to accidental actions.
To use this feature, navigate to Marketing at the Left and then to the email template section, add the unsubscribe button with a resubscribe link, and test the process to ensure it functions correctly.
Note that re-opted contacts may still appear under the unsubscribe list in statistics, but efforts are being made to address this.
We are enforcing the unsubscribe links on all emails like:
Bulk email
Workflow
Email builder bulk sending
Except 1/1 conversations
Pro Tips
Customize Unsubscribe Links: Ensure the unsubscribe link reflects your branding by customizing it in Settings > Business Profile > General. This helps maintain a professional appearance.
Double-Check Your Templates: If your email template already includes the {{email.unsubscribe_link}} tag, the default link won’t be added. Always verify your templates to avoid redundancy.
Test Resubscribe Links: Before sending emails, test the resubscribe link functionality to ensure unsubscribed users can rejoin seamlessly.
Educate Your Team: Train team members on the resubscribe feature to ensure they can assist contacts who accidentally unsubscribe.
FAQs
1. Can I disable the default unsubscribe link?
No, the default unsubscribe link is enforced for bulk emails, workflows, and bulk sends via the email builder. It is not enforced for 1:1 email conversations.
2. How do resubscribed contacts appear in statistics?
Resubscribed contacts may still appear under the unsubscribe list in statistics. Efforts are ongoing to resolve this and provide clearer reporting.
3. Is the unsubscribe link automatically added to all email templates?
Yes, unless the {{email.unsubscribe_link}} tag is already present in the email template. This prevents duplicate unsubscribe links.
4. How does the resubscribe feature benefit email campaigns?
The resubscribe feature ensures that accidentally unsubscribed users can rejoin quickly, helping maintain subscriber numbers and avoid losing valuable contacts permanently.