NOTE: Multimedia format is defined as posting image(s) and video(s) together in a single post.
Here are the best sizes for sharing images on social media:
Format | Maximum File Size | Duration | Aspect Ratio | No. of Video | MultiMedia | |
Facebook Pages | MP4 MOV | 1 GB | 1 sec - 20 mins | Between 16:9 and 9:16 | 1 Video | Not Allowed |
Instagram | MP4 MOV | 100 MB | 3 sec - 60 sec | Between 4:5 and 16:9 | 10 Video(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together |
Linkedin Profile and Pages | MP4 MOV | 200 MB | 3 sec - 30 mins | Between 1:2.4 and 2.4:1 | 1 Video | Not Allowed |
MP4 MOV |
| 0.5 sec - 140 sec | Between 1:3 and 3:1 | 1 Video | Not Allowed | |
Tiktok | MP4 | 50 MB | 3sec - 60 sec | 540 pixel resolution | 1 Video | Not Allowed |
GMB | - | - | - | - | - | Not Allowed |
MOV | 1 GB | 4 sec - 5 minutes | 9:16 (full-bleed videos), 1:2, 2:3, 3:4, 4:5, or 1:1 | 1 Video | Not Allowed |
Platform | Format | Maximum File Size | Aspect Ratio | No. of Images | MultiMedia | |||
Facebook Pages | PNG JPG GIF | 10MB | Recommended - need to keep the Width*Height - 1280 x1080 | Unlimited Image(s) - Recommend to post 10 Image(s) or less | Not Allowed | |||
Instagram | PNG JPG | 8MB | Square, or between 1.91:1 and 4:5 | 10 Image(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together. | |||
Linkedin Profile and Pages | PNG JPG GIF | 8MB | Maximum | 9 Image(s) | Not Allowed | |||
PNG JPG GIF | 5MB |
| 4 Image(s) | Not Allowed | ||||
Tiktok | - | - | - | - | ||||
GMB | PNG JPG | 10MB | Must be greater than Width*Height - 250*250 | 1 Image | Not Allowed | |||
PNG JPG | 10MB | - | 1 Image | Not Allowed | ||||
Community | JPG, PNG, SVG, GIF | 10 MB | - | 10 including videos | Yes |
1. Instagram Story
Image Format-JPEG
Image size-8MB
Count-10 image(s) or video(s)
Video Format-MOV/MP4
Video Size-100MB
Video Duration- min 3sec max 30 sec
Video width-1920 px
2. Instagram Reels
Video Format-MOV/MP4
Video Size-1GB
Video Duration- min 3 sec max 15 Minutes
Video width-1920 px
Video Thumbnail format- all
Video Thumbnail size-8MB
3. Facebook Reels
Video Format-MOV/MP4/webM
Video Size-1GB
Video Duration- min 3 sec max 90 sec
Video width-1080 * 1920 pixels (recommended)
Minimum is 540 x 960 pixels
Video Thumbnail format- Thumbnail support is not available for Facebook Reels
Aspect Ratio - 9:16
4. Facebook Story: For Facebook Stories, users can add a single image or video with these requirements:
Image Format: JPEG, PNG, or GIF format
Image Size: Maximum 4 MB
Video Format: Supports all formats
Video Size: 1 GB
Video Duration: Minimum 3 sec | Maximum 90 sec
Video width: Minimum Resolution of 540 x 960 px.
Facebook Stories do not support thumbnails or OG Meta Tags.
Note:
Various sizes and types of images work for different things. Two ‘go-to’ sizes are:
Horizontal (landscape): 1,024 pixel X 512 pixel
Vertical (portrait): 800 pixel x 1,200 pixel
Content Length | |
500 character and title 100 character | |
Facebook Pages | 62000 character |
Instagram | 2200 character |
Linkedin Profile and Pages | 3000 character |
280 character | |
Tiktok Personal | 150 character |
GMB | 1500 character |
Current Rate Limits based on platforms per active user:
Google - 300/min
Facebook - 200/hr
Instagram - 200/hr
TikTok - 15/day
Twitter - 100/hr
LinkedIn - 150/day
Pinterest - 100 pins/min
OG Meta Tag is available on all platforms except Instagram, Tiktok, and Youtube.
Note:
Effective December 4, 2024, our integration with X (formerly Twitter) has been discontinued. Consequently, it is no longer possible to create, schedule, or directly post to X using the Social Planner.
1. What is the optimal video format and maximum file size for Facebook Pages and Groups?
Format: MP4, MOV
Maximum File Size: 1 GB
2. What are the image size recommendations for Instagram Business Profiles?
Format: PNG, JPG
Maximum File Size: 8 MB
Recommended Sizes:
Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
3. How many images can I upload in a single post on Twitter?
Format: PNG, JPG, GIF
Maximum File Size: 5 MB
Number of Images: Up to 4 images
4. What are the requirements for video uploads on TikTok?
Format: MP4
Maximum File Size: 50 MB
Video Duration: 3 sec - 60 sec
Resolution: 540 pixels
5. What is the content length limit for a Facebook Page post?
Character Limit: 62,000 characters
