Search Engine Optimization (SEO) is essential for ranking higher on search engines like Google. Ranking organically means your website appears in search results without the need to spend money on ads. Effective SEO helps your content reach the right audience, driving more traffic and enhancing your online presence.
Open Your Page in the Builder:
Navigate to the page you want to optimize in the website or funnel builder.
Choose a funnel (Demo funnel for example and edit in new tab):
Access SEO Metadata Settings:
Click on the SEO metadata icon at the top of the page.
Optimize Title and Description:
Title: Ensure your title is under 70 characters and unique. Avoid repeating your domain name excessively to prevent being flagged as spammy.
Description: Write a meta description under 155 characters that accurately summarizes the page content. Make sure it is unique and includes relevant keywords.
Add Keywords and Author Information:
Keywords: Use tools to find high search volume and low competition keywords. Include long-tail keywords for better ranking.
Author: Add the author's name to establish authority.
Upload Social Image:
Add a social image that will appear when your page is shared on social media. Ensure it is click-worthy to attract more visitors.
Manage Links and Tags:
Add relevant tags to describe your content.
If you do not want the page to appear in search engines, use the "robots" tag with "noindex" and "nofollow" attributes.
Set Canonical Links:
Define the canonical URL to indicate the main version of a webpage when duplicates exist. This helps search engines prioritize the correct URL.
Navigate to Language Settings:
Within the SEO metadata settings, find the "Language" option.
Select Your Language Code:
Choose the appropriate language code for your page (default is "en" for English).
Update and Publish:
Update to SEO Meta to apply all changes.
Save your changes and publish the page from the top right corner to apply the new settings.
Pro Tips:
Keep Titles and Descriptions Concise: Aim to keep your titles under 70 characters and descriptions under 155 characters to avoid truncation in search engine results. Always ensure they are unique and relevant to the content of your page.
Use Long-Tail Keywords: Incorporate long-tail keywords with high search volume and low competition to improve your chances of ranking higher in search results. Tools like keyword planners can help you identify these keywords.
Optimize Social Images: Use click-worthy, high-quality images for your social previews. This not only makes your content more appealing but also encourages clicks when shared on social platforms.
Utilize Canonical Links Wisely: Use canonical links to inform search engines of the preferred URL when duplicate content exists. This helps prevent dilution of your ranking signals and improves SEO efficiency.
Set Correct Language Attributes: Always set the correct HTML language attribute for your page. This helps search engines understand the primary language of your content, improving your site's accessibility and SEO.
1. What is the SEO Suggestor used for? The SEO Suggestor is designed to help optimize your content for search engines like Google. It provides recommendations on titles, descriptions, keywords, and more to improve your chances of ranking organically.
2. How do I set up a social image for my content? You can add a social image by uploading it in the SEO metadata settings under the Social Image section. This image will be displayed when your content is shared on social media platforms.
3. What are canonical links and why are they important? Canonical links tell search engines which version of a page to consider as the main one when there are duplicates. This helps avoid confusion and ensures that the correct page is ranked, consolidating your SEO efforts.
4. Can I exclude certain pages from search engine indexing? Yes, you can exclude pages by adding a tag with robots as the name and noindex, nofollow as the content in the Links and Tags section. This prevents search engines from indexing or following links on that page.
5. Why should I use the HTML language attribute selector? The HTML language attribute selector helps search engines and browsers understand the primary language of your content. This improves the accessibility of your site and can enhance your SEO for language-specific search queries.
