All businesses, including small and sole proprietors, must now provide a valid EIN for A2P registration. Registrations without an EIN will no longer be accepted.
Sole Proprietor registration has been discontinued due to increased spam concerns.
Ensure all submitted information is accurate, including your business name, email address, phone number, and physical address.
Business names must not include terms like LLC or other legal identifiers unless they are part of the official business name.
Obtain a valid EIN from the IRS if you don’t already have one.
Ensure your business details (name, address, and contact information) are accurate and up-to-date.
Log in to your account and navigate to Settings > Phone Numbers > Trust Center.
Click on "Start Registration" under the A2P Brand and Campaign Registration (SMS) card.
Business Name: Provide the official name of your business as registered with the IRS.
EIN: Enter your Employer Identification Number accurately.
Email: Use a valid, well-formatted email address. Public domains like Gmail are preferred.
Phone Number: Provide a direct line (not VOIP or Google Voice) capable of receiving OTP verification.
Address: Enter a valid U.S. or Canadian business address.
Complete the OTP verification using the provided phone number.
Review and submit your application. Check the "See Examples" link for message template guidelines.
Sole Proprietor registration is no longer available.
All businesses must provide an EIN for brand registration.
Each phone number can be used for up to three A2P registrations.
Opt-out language is mandatory in all message templates.
Missing EIN: Ensure you provide a valid EIN.
Invalid Details: Double-check your business name, address, and contact information for accuracy.
Non-Direct Line: Use a valid U.S. or Canadian number capable of receiving OTPs.
Custom Variables in Templates: Avoid placeholders or custom variables; use actual names and correct formatting.
Update your registration details and resubmit.
If issues persist, contact support for further assistance.
Why is an EIN required now?
The update aims to reduce spam and improve trust in A2P messaging by ensuring that only verified businesses can register.
What happens to existing Sole Proprietor registrations?
Existing registrations will remain active until further notice, but new registrations without an EIN are no longer accepted.
Can I use the same phone number for multiple registrations?
A single phone number can be used for up to three A2P registrations. Ensure it’s a direct line capable of receiving OTPs.
Are there additional fees for EIN-based registration?
Registration fees remain unchanged. Check your platform’s pricing details for campaign and registration costs.
How can I get an EIN?
Apply for an EIN directly through the IRS website. The process is free and typically completed within minutes.
