Office Hours
Loan officers learned how to use live social media sessions to reach more people and boost engagement, since platforms promote live content more than regular posts. The team shared how to mix social engagement with CRM tools to turn comments and interactions into new leads. Sal shared early success from a refinance campaign using ringless voicemails and follow-up automation. They also reviewed how to link live sessions, comment funnels, and automated responses in Konnectd or LO Ninja to save time and improve conversions. Overall, the lesson focused on building confidence in social marketing and making lead follow-up easier through automation.