MRC Leads

With over 227,000 leads delivered monthly, LO Ninja is proud to integrate with MRC. Inbound leads are reached out to then nurtured. Yes, this will happen 100% of the time until they convert with LO Ninja + MRC Integration!

What is the integration? Customized completely to your business, you can integrate the flow when an MRC lead opts in to reach out & assign that contact to any user on the team.

Key Benefits:

1. Full Integration: Keep your communication all in once place. No need to bounce around between systems.

2. Time-Saving: Automate notifications, place leads in campaigns, free up your own working time.

3. Professionalism: Stand out in the competitive market by providing top-tier service consistently.

Fields Required To Map

• First Name

• Last Name

• Phone Number

• Email

• Contact Source

• Street Address

• City

• State

• Postal Code

• Interest Rate

• Occupancy

• Mortgage Type

• Loan Purpose

• Property Type

• Purchase Price/Value

Internal Email Template (Copy & Paste)

Name: {{contact.name}}

Email: {{contact.email}}

Phone: {{contact.phone}}

Timeline to make a home purchase: {{inboundWebhookRequest.when_loan}}

First Purchase: {{inboundWebhookRequest.purchase_first}}

Down payment %: {{inboundWebhookRequest.down_payment_pct}}

Down Payment: {{inboundWebhookRequest.down_payment}}

Gross income: {{inboundWebhookRequest.gross_income}}

Self employed: {{inboundWebhookRequest.self_employed}}

Employment: {{inboundWebhookRequest.employment_status}}

Property is Located in: {{contact.city}}, {{contact.state}} {{contact.postal_code}}

Manufactured Home, Rent or Own Land: {{inboundWebhookRequest.manufactured_own}}

Credit Rating: {{contact.loan_fico}}

Interest Rate: {{contact.interest_rate}}%

Loan Term: {{contact.amortization_term}}

Reason for Refinancing: {{inboundWebhookRequest.refi_reason}}

Loan Purpose: {{contact.loan_purpose}}

Property Type: {{contact.property_type_housing_type}}

Mortgage Type: {{contact.mortgage_type}}

Property Value: {{contact.purchase_price}}

Real Estate Agent: {{inboundWebhookRequest.real_estate_agent}}

Refi Balance: {{inboundWebhookRequest.refi_balance}}

Refi Value: {{inboundWebhookRequest.refi_value}}

Refi current loan type: {{inboundWebhookRequest.refi_current_loan_type}}

Cashout Amount: {{inboundWebhookRequest.cash_outamt}}

Current Address: {{contact.address1}}

Living Situation: {{contact.occupancy}}

Military Served: {{inboundWebhookRequest.military}}

Military Status: {{inboundWebhookRequest.military_status}}

Military Branch: {{inboundWebhookRequest.military_branch}}

FAQ

When do I reach out to MRC?

Before you begin this process. As soon as MRC asks for the webhook URL. That is when you will need to create the workflow & obtain the URL. From there DO NOT close the URL tab until they sent the test contact info.

Who gets the leads?

Each loan officer will need their own workflow. Depending on who's MRC account is receiving the lead, that's which webhook will receive the information & assign the lead from there.